Bulls eye presentations

TikTok videos are 15 seconds long, most videos are swiped in under 4.9 seconds. And in this attention economy, everyone is bombarded with information, use Bulls Eye presentation to make it count.

This is the first rule. If you cannot explain to your child or your grand mother, then it is not simple enough. If you don’t understand well enough, you cannot sell.

Bulls eye presentation will force you to communicate “simply”, there by helping you understand the subject better. So, lets dive in…

Prep work:

Answer the following:

• • • Why are you presenting? What’s your objective?

   

• • • What do you want your audience to do after the presentation? What is the call to action?

   

You should know the audience better than they know themselves. You should know what pains them, what will benefit them.

Title Slide

This is the title slide. Note the following:

1. Will a passing glance catch your audience attention? This is the Goal of this slide i.e., to catch their attention in 7 seconds or less. It should make them ask, ok, show me the next slide.

2. Title is the Benefit i.e., it should indicate how your audience will benefit by this presentation.

It can be the company name. All Peer-Mentor companies will have names that indicate the benefit.

3. Sub title should indicate “what and how” will the audience get the benefit by seeing this presentation.

In Peer-Mentor companies, this may be the direction statement.

4. Image should reinforce the benefit. A picture is worth a 1000 words. So, make use of this.

Image can also be the logo, presuming it is conveying the benefit.

5. If you can speak the audience’s language, be it technical, domain specific, or their regional language, do.

Don’t forget to add your company name in all the slides in the footer.

So, how did we fare? Did the title slide capture your attention? Did it make you curious to see more? If yes, we succeeded. Else, comment below on how it can be improved : )

Agenda Slide

This slide is optional. When present, it reinforces that “What and How” of benefits are addressed. It will quell premature questions. And, this is the goal of this slide.

Next steps and Sign off will prep your audience. They will be more attentive and ask queries that matter.

There are different kinds of learners, some learn using visuals, some using text and by hearing. Many learn using a combination of all. So, each stage has a image that reinforces.

The WHY slide

The goal of this slide is to show all the benefits that your audience will get by this presentation i.e., your product, service, or offering. You also list a threat they will face if they don’t sign up.

Put the benefits in the order primary benefit, additional benefit, & secondary benefit (something that is not evident). Threat is added here to tip a “fence sitting” customer.

Here, by using this template, you get the benefit of 1) When you use this presentation, you will be productive. 2) Making a presentation quickly. The skeleton/architecture/framework is the template. You have to fill in your specific details. 3) You and your audience will stay focused throughout the presentation. Else, you will lose your audience, or lose opportunities.

WHAT and HOW

So, how will we hit bulls eye? Every time?

Everyone now has ADHD. Can’t focus attention for long.

So, the Title slide is designed to show a lot of benefits. Increases curiosity. The Agenda slide pulls along this curiosity and prepares the audience for “sign up” mindset.

We then show more benefits in the WHY slide. Now, this WHAT and HOW slide is a set of rules. The meat of this presentation.

WHAT should you do in your presentation? Keep it simple. The simpler it is better the recall. Simpler it is, clearer is the audience, better the chances of hitting bulls eye, i.e., sign up.

HOW do we keep it simple? Stick to 7 slides or less. Each shouldn’t take more than a minute to run. Each slide should have a goal to achieve.

Images in all slides should reinforce the slides goal.  Not more than 4 images per slide. Else, people get overwhelmed. These 4 should follow an order and shouldn’t be randomly jumbled. Each image should lead you to the next image. Just go through the previous slides and spot the order.

Font size should be less than 36. Today a lot of people check out the slides on mobile phone. Tiny font size can be punishing. Decision makers are older many a times and cannot read tiny fonts. Use simple words. Like Trump and not Tharoor. Assume your audience has vocabulary of a 12 year old.

You need not use complete sentences. Again, like Trump. Keep it to less than 20 words per slide. The words should be in an order, phrases should lead from one to the next. This order soothes the nerves, it makes audience feel they are in control, make them feel confident.

Queries

This is the most important slide. Your presentation starts here.

What is the goal here? To make your audience talk. Talk freely. To do this, you need to create a safe environment where people feel comfortable to ask whatever comes to their mind without a leash. The more they talk the more you win.

So, we have a quote. Keep the quote. Also keep the same image. These prod people to question. Earnestly request questions.  Have some canned questions (FAQ) to give audience a push. Be funny, & light hearted so it will loosen up your audience to speak up.

Listen and sense the questions. Note all the questions. Your act of noting will let your audience know that you care. Actively listen. Listen to what they are trying to say. There is more in what they don’t say than what they say, & what they imply by what they say.

From the questions you should glean

1. if there is a hidden elephant in the room that you don’t see
2. if there are some undercurrents you sense
3. Are there large concerns that keep repeating in all questions
4. Insights, how can you change your offering
5. do your audience feel confident that you can deliver
6. do you see any mis-communication or mis-representation
7. are they giving feedback to improve your offering? Catch metaphors, anecdotes, similes – each of these will be an insight

Even if your audience don’t sign up, you will get real feedback to change your offering and your pitch.

Next steps

Be explicit on your audience signing up. Get the signature. Move to the next base. Click here or the image above to download the template.

Next step is the “call to action”.

Thank You Slide

Nothing more to say here. This is the more general “call to action”.

You can also add testimonials too.

And, if you don’t understand, you can’t sell. So, I hope this template helps you simplify your thoughts, helps you make a Bulls eye presentation

Click here to download the template

Best Of Luck,
Rohith K N
Peer-Mentor.com

A cookie for you for having come this far…

Website, App, visiting card, brochure, Online ads, leaflets, your introduction, your identity…and all other marketing material

Should essentially follow the same template : )

Start from Benefit, End with call to action. In-between, is the What and How, When, How much, testimonials, etc,.