If we use the maps analogy, passion is the source i.e. where you are and purpose is the destination. If these two are well articulated, then, how to get there becomes self-evident.
Often organizations forget this. They then become direction less. So, we define a “Direction Statement” – a 7-word phrase that becomes the tagline. Now all the decisions line up. Opportunities line up. You focus. Success is then a matter of time.
While working in a startup related to kids and education we found that there are no “thinking models”. For e.g., Mathematics has a lot of models like addition, algebra, differentiation, and dreaded Bessel functions, etc… So in that startup, we invented a gamut of thinking models and thinking lexicon. Some startups and products own their existence to these models. These are handy when one is unable to think : )
We execute a low cost lean startup. We will not have resources to fund operations or scale. While working part-time, we may choose to run in a small scale for longer before we tie up open issue. This makes it necessary to structure an execution model that can run on its own steam while we take a pause. So it is pertinent to be profitable and sustainable at every scale. Unit level profitability is mandatory. And, this is exactly the model that we will help you build.
Priority matrix: Choices and decisions will bombard you. It is critical to say “No” as much as saying “Yes” to many of these choices. Our priority matrix helps you decide. This is a railing that will keep your bearing toward the “Direction statement”.
Pretotype: Read about Pretotyping here. A good pretotype is one that an 8-10-year-old can build. So when building pretotypes you can use skills and resources that are available to a school kid.
At this stage, you should be ready to quit your regular job and dive into your startup full-time.
Your startup should be earning enough profits to pay you an industry average salary. Else, you would have got funded.
You Polish your startup and set it to scale. Else, you Pivot. Repeat steps 10,11 and 12.
After this stage, our role is that of a mentor.